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Tony Alessandra's
Topics
Communication Skills
The
Platinum Rule
Relationship Strategies for
Building Customer and
Employee Loyalty. Most of us
never figure people out. We
just ricochet through life,
getting along with some
people and dealing as little
as possible with others
because they're so different
from us. In this HIGHLY
entertaining and insightful
program, Tony Alessandra
shows you how to practice
The Platinum Rule: "Do unto
others as THEY would like
done unto THEM!" Once you
understand and master The
Platinum Rule, you'll be
able to build bridges to
people of any style in any
business or personal
situation. The Platinum Rule
content is practical...
accurate... and immediately
useable. Here's what you'll
learn:
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How to spot the clues
that help you "read"
other people and
accurately determine
their behavioral style.
-
What makes people tick,
their strengths and
weaknesses, likes and
dislikes.
-
How to
practice
adaptability-changing
your strategy and/or
approach based on the
situation or the person
whom you're dealing
with.
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Customer Loyalty
How to
Get and Keep Customers...
For Life
How to Get and Keep
Customers... For Life. Turn
your customers into business
apostles who "preach the
gospel" according to your
company. Dr. Alessandra
discusses the importance of
a customer-driven focus
including key insights for
creating customer intimacy,
customer retention, and
customer satisfaction. In
this dynamic program, he
reveals strategies for
turning moments of misery
into moments of magic for
your customers and shows how
everyone in your
organization can increase
customer loyalty by:
-
Building value for the
customer
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Differentiating your
company, products, and
sales reps from the
competition
-
Cross-selling a range of
products and services to
both increase
profitability and
customer retention
-
Increasing your internal
customer responsiveness
and external customer
satisfaction
-
Creating an emotional
attachment with your
customers
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Sales
Collaborative
Selling
How to Gain the Competitive
Advantage in Selling.
Selling today has evolved
from a transactional,
one-shot sale mentality to
building lifetime customer
relationships; from
persuading and telling to
problem solving and helping;
from low-price selling to
value-added selling. In this
interactive session, Tony
shows your sales and service
reps how to become a
solution consultant by
focusing more on studying
customer needs and assuring
customer satisfaction than
on pitching product
features. Some of the
guiding philosophies of this
program include:
-
Prescription before
diagnosis is malpractice
-
People don't buy because
they're made to
understand, they buy
because they feel
understood
-
Professionals are
defined not by the
business they're in, but
by the way they're in
business
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When two people want to
do business together,
they won't let the
details stand in the way
-
The sale begins when the
customer says... Yes
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