You only have 9-seconds to make a meaningful first impression in-person or on the phone. How much time do you have in the virtual world to make your introduction?
Your Personal Brand is your key to standing out in 9 seconds.
Personal brand statements are something easily communicated in-person, but unfortunately unless you can get everyone in a room to “woo” them, you need your online presence to speak for you.
Even before you meet, chances are everyone that you come into contact with has googled you.
Your personal branding is out there for all to see… The good, the bad and the downright embarrassing…
How can you make your online personal brand persuade and influence?
This is where your Anthem comes into play.
You may have heard them called personal brand statement, but we like to call them Anthems. In only two or three words, your Anthem describes how you are different, and what you do best. It’s simple to remember, easy to communicate, and instantly illustrates how you add distinct value.
Think of it as a “tagline” for your personality. Your Anthem is your personal brand statement.
Once you have your Anthem, download our FREE handy eBook with 10 suggestions on how to apply your personal branding and increase your online presence in ways that leverage who you naturally are at your best.
If your personal brand fails to fascinate, you fail.
If you haven’t created your Anthem yet, don’t worry. We’re here to help. In our Fascination Academy, Sally will lead you through the process, step-by-step. You can enroll here.
This post was originally published on howtofascinate.com.
Sally Hogshead is an international Hall of Fame Speaker and New York Times best-selling author of FASCINATE: How to Make Your Brand Impossible to Resist. HOW THE WORLD SEES YOU , a complete guide on how to defeat the threat of competition and add value to every communication is also a NYT best-seller. She is also the author of FASCINATE: “Your 7 Triggers to Persuasion and Captivation. Sally’s books are founded on a scientifically-based system of influence, based on the brain’s hardwired patterns, and she has taught over 1,000,000 people how to use their natural strengths to become more persuasive.
