Today’s buyers are complex. They’re confusing wants and needs. They’re strapped for time. They’re hesitant to share information, yet have endless access to information.
In order to have an effective sales process for these modern buyers, we need to start asking the right questions. So whether you’re new to sales and looking for a go-to list of sales questions or a manager looking to test new questions with your team, this list of 23 should help you learn about your prospects’ needs. That way, you can customize your sales presentations and pitches to their specific circumstances. Identify your customer’s core needs with Dr. Tony Alessandra’s list of 23 questions on HubSpot.
Dr. Tony Alessandra is a behavioral and communication expert, and author of 17 books including The Platinum Rule, Collaborative Selling and The Art of Managing People. Today he is a leading business motivational speaker on communication, customer loyalty and sales.
