Fascinating ideas will instantly provoke strong and immediate emotional reactions. So do fascinating people. So does fascinating marketing. In this video, I’ll show you how a simple tweet led to a impressive introduction, by creating a strong and immediate emotional reaction (a.k.a. the big “wow”).
Sally Hogshead is an international Hall of Fame Speaker and the author of FASCINATE: “Your 7 Triggers to Persuasion and Captivation. She has developed a scientifically-based system of influence, based on the brain’s hardwired patterns, and she has taught over 100,000 people how to use their natural strengths to become more persuasive.
