A look at four essential technology strategies
The responsibilities of an organization’s leadership team are not getting any easier. As technology continues to change the business landscape for the C-suite, you must now lead your company in using that technology to enhance the value of your product. This responsibility can no longer be outsourced to a chief information officer or to consultants. You should have firsthand knowledge of how technology can be implemented best at your organization, and if you don’t, it’s time to get up to speed quickly.
To that end, here are the four most important areas of focus. If you don’t think it’s worth reading further, remember that companies like Kodak, Borders and Blockbuster–all of which went bankrupt–also thought they did not need to adopt new technology or understand the impact of neglecting it.
“Data can be a very powerful raw material–if you learn how to refine it.”
One-to-One Digital Marketing
There are five tools used in digital marketing: websites, social media, mobile applications, online traffic drivers and measurement systems. To stay vibrant, your company’s outreach ability must be world-class, targeting prospects, current customers and market influencers. We have clearly shifted from a world where this can all be done through “spray and pray” advertising or in-person meetings. Today, a successful company gathers large amounts of data about the people it hopes to influence and uses that information to build closer relationships. By optimizing your use of the five tools mentioned above, you can build a powerful net to catch constituents online, and provide your critical relationships with a better sense of connection to you. Fail to learn how to apply digital marketing, and your competitors will slowly eat away at your market share.
Read the entire article published in ForwardMag.May.June.2014
Powerful, passionate and creative, Scott Klososky is one of the first successful Internet entrepreneurs and is a highly sought-after technology and future trends speaker. He is the author of The Velocity Manifesto, Enterprise Social Technology, and Manager’s Guide to Social Media.
