“Sally was phenomenal! I knew her program would resonate and she just knocked it out of the park. We loved that she participated for a bit before and after her speech. Not a lot of keynote speakers do that and it was valuable for our attendees to interact with her. Finding out the email open rates averaged 60%, when it’s unusual to get more than 28%, tells us this is something they want more of. We learned from the analytics that our audience scored very high on power, trust, and alert, which reinforced some of the ways we’re marketing the National Convention. Sally also gave us two new ideas: to collect and catalog our members’ stories (she even offered to help us do that) and to transcribe our videos to create quick content for our members to reflect on. The analytics also provide insight into our leadership team’s personalities, how to best communicate with them, and structuring diverse volunteer teams. We learned that fascination makes you confident, confidence drives performance, and performance drives results.” –Patti Phillips, CEO, Women Leaders in College Sports
