In talking to people all over the United States, I have found that the term “salesperson” generates many responses. I seem to hear some of them over and over. A few of the most common are: pushy, high pressure, hard sell…and it goes downhill from there.
The answers are quite different when I ask for a description of a professional salesperson. Then I hear responses that are a big improvement: thorough, honest, friendly, polite, consultative, competent and sincere.
How do you develop the qualities of a professional salesperson? Furthermore, how do you convey to others that you now possess or are developing those traits?
The first step is knowledge: You must become aware of the qualities of a sales professional, which is what you are doing by reading this article. The second step is action: Make a commitment to apply this knowledge and follow through.
Let’s consider the eight key traits that you need to fully develop, to make your contact with a business client or meeting planner more conducive to a long-term business relationship.
Read the entire article in the premiere issue of trumpedmag.com.
Dr. Tony Alessandra is a behavioral and communication expert, and author of 29 books including The Platinum Rule, Collaborative Selling and The Art of Managing People. Today he is a leading business motivational speaker on communication, customer loyalty and sales.
