You fascinate them.
Here’s a juicy little case study for you…
Over the past two decades of research on communication, I found that there are seven different ways to communicate and add value to your listener.
And I’ve built my email list around these Advantages – sending you content rich communication that shows you how to tap into what you’re already doing right.
It’s simple… When you add value to your listener, you fascinate them. And when they’re fascinated, they’re more likely to listen to you, buy from you, be loyal to you, love you.
So my team and I had an idea.
During launch week for my new book, How the World Sees You, we sent a customized video to each group with the same primary Advantage about why, and how they needed to read it.
And you know what? It was a huge success (it’s been one of our most shared and influential emails of all time).
To build your email list you don’t have to change who you are. You have to become more of who you are. Discover how your personality is custom-built to win and you’ll stop being a commodity to your clients (future and present).
Have you seen the video on why each personality needs to read How the World Sees You? Would you like to see how we customized the other six?
If you’d like a peek behind the curtain, click here for all seven videos combined.
What ways have you customized your business to stand out with clients and prospective customers? Let us know in the comments below!
To the most fascinating you,
Sally
This post originally appeared on howtofascinate.com.
Sally Hogshead is an international Hall of Fame Speaker and New York Times best-selling author of HOW THE WORLD SEES YOU , a complete guide on how to defeat the threat of competition and add value to every communication. She is also the author of FASCINATE: “Your 7 Triggers to Persuasion and Captivation. Sally’s books are founded on a scientifically-based system of influence, based on the brain’s hardwired patterns, and she has taught over 200,000 people how to use their natural strengths to become more persuasive.
