Help people fall in love with your company.
In any line of work, there’s a good chance you do your fair of selling. You’re selling your ideas, your products, even yourself.
Maybe you’re not in sales—but don’t forget to sell the great work you’re doing to your employees and others around you, too. Selling positivity internally is crucial!
In 2012 I spoke at a companywide Zappos All Hands Meetings, where CEO Tony Hsieh, instead of focusing on the previous year’s revenue and sales figures, devoted a huge amount of time to why people love working at Zappos.
Some people love working at Zappos because they find a deep meaning in delivering great customer service. Some love working in an innovative company that allows them to dress up and scream “aaarrrgh!” like a pirate. Some people are just obsessed with shoes, which is a fine reason, too.
What are you doing to help people at work fall in love with your company?
Find what makes work meaningful for you and then create a simple narrative to help others see what you see. That’s selling.
This article was first published on Success.com.
Shawn Achor is New York Times bestselling author of The Happiness Advantage and Before Happiness. His TED talk is one of the most popular, with over 11 million views. He has lectured or researched at over a third of the Fortune 100 and in 50 countries, as well as for the NFL, Pentagon and White House. Shawn is leading a series of courses on “21 Days To Inspire Positive Change” with the Oprah Winfrey Network.
