Okay, friends, let’s talk.
Are you… boring?
Like, ugh, really boring. Instant narcolepsy.
I don’t mean you, personally. I mean your social media.
Here’s the BAD news: In a world with a 9-second attention span, you have to either stand out, or don’t bother.
In social media, boring is the kiss of death.
Here’s the GOOD news: Once you know your personality advantages, you can easily create messages that fascinate your followers.
Your personality already communicates in certain ways. You do it naturally, unconsciously. Whether you realize it or not, you use some types of messages more successfully than others.
When someone reads your social media, they should hear almost your voice, and your language.
Your personality’s fascination language
This all relates back to your personality’s “language.”
(If you’ve taken the Fascination Advantage® assessment, log in and review your results here. Haven’t taken it yet? Take the assessment here.)
What language do you speak?
Think of your own communication style… which qualities make you most persuasive, so that people can’t help but read your ideas and opinions?
Are you analytical or streetwise? Restrained or animated? Are you a natural storyteller who shares vivid experiences, or a dignified thought leader? Do you focus on the big picture, or the details?
How to fascinate your friends and followers on Facebook
Usually, we focus on your professional or corporate fan page. But how about your personal page? Here, a few quick examples of how you can continually apply your “language” in your Facebook posts:
If your primary is INNOVATION: Surprise people by changing things up, for instance, frequently changing your profile photo
If your primary is PASSION: Use emotion and excitement to build engagement
If your primary is POWER: Be a leader of authority for your audience
If your primary is PRESTIGE: Give examples of how you and others are raising the bar
If your primary is TRUST: Stick to the same types of post (and consider posting on the same days or at the same time)
If your primary is MYSTIQUE: Avoid posting too much information (“TMI”) so that only your closest insiders get the full picture
If your primary is ALERT: Carefully review each post for typos and correct info
By knowing your fascination language, you can avoid feeling stuck, and get into a confident and authentic content flow. Your language helps you feel more like a human being, instead of robotically posting the same material as everyone else.
Remember: You’re a real person, with a real life. And real life is awesomely fascinating. (In our market research studies, people report that real life is more fascinating than fiction.)
Here’s a personal example, from my own social media
My primary advantage is Passion, which means I speak the language of relationship. My secondary is Innovation, so I also speak the language of creativity.
That means my most natural form of communication is to build relationships through creativity and emotion.
When I got married, I celebrated by changing all my social media profiles for a month. The wedding was passionate (of course!) and also creative. By sharing this “before and after” from my own life, I was inviting my audience inside my personal life for a moment.
Right now, I want you to post your fascination language.
That’s how to get more social media love— and avoid the kiss of death.
YOUR TURN TO SHARE!
Comment below…. What has been your most successful Facebook update? What did you say? What image did you post?
Oh, and if you like this post, be sure to share it… on Facebook and elsewhere!
Sally Hogshead is an international Hall of Fame Speaker and New York Times best-selling author of HOW THE WORLD SEES YOU , a complete guide on how to defeat the threat of competition and add value to every communication. She is also the author of FASCINATE: “Your 7 Triggers to Persuasion and Captivation. Sally’s books are founded on a scientifically-based system of influence, based on the brain’s hardwired patterns, and she has taught over 200,000 people how to use their natural strengths to become more persuasive.
