Tech Test 02
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Video: Woo with WOW! – with Sally Hogshead
Fascinating ideas will instantly provoke strong and immediate emotional reactions. So do fascinating people. So does fascinating marketing. In this video, I’ll show you how a simple tweet led to a impressive introduction, by creating a strong and immediate emotional reaction (a.k.a. the big “wow”). Sally Hogshead is an international Hall of Fame Speaker…
Tags: Fascinate, Fascination Advantage, How to Fascinate, Sally Hogshead
06.28.2013
4 Things to Stop Doing to Improve the Customer Experience
The customer experience is all about doing things that will be memorable and of value to the customer. Start with the basics and fundamentals. Once you have gotten them right, you will have earned the customer’s trust and repeat business. To keep them loyal, break out and be different. There are plenty of companies…
Tags: customer experience, customer focus, customer relationships, customer service fundamentals, customer-focused culture, customers
06.05.2013
How to be Powerful
Powerful people have a strong point of view. They lead with clear direction. Are you powerful? If you want to be perceived as a powerful leader, you must establish a reputation as a confident and knowledgeable expert with the experience to guide others. You can become more powerful. In many situations,…
Tags: Fascination Advantage, How to Fascinate, Sally Hogshead
05.22.2013
When the Only Thing Left is Loving Your Customer
I have started to see articles that state a common theme. It is that all products and services will eventually commoditize to the point where it is virtually impossible to distinguish them by price or performance. This result is driven by a rise in international competition and the natural growth of multiple competitors in every…
Tags: customer focus, customer love, customer relationships, customer-focused culture, Scott Klososky
05.15.2013
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