Tech Test 02
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Persistence & Discipline: Lessons from Super Bowl XLVII
My 15 years on the field as an NFL official have provided a different perspective on this game which now attracts world-wide interest. I was fortunate to officiate two Super Bowls, VI and XII. I remember those two games, and this most recent one, not only for the excitement and pageantry, but also metaphorically…
Tags: Art Holst, goals, Super Bowl
02.13.2013
3 Effective Social Media Strategies to Drive Sales
Social technologies provide a powerful collection of marketing tools, and they are inexpensive compared to other forms of marketing. Companies including Starbucks, Nike, Pepsi, Dell, Dirt Devil, IBM and JetBlue have already seen tremendous results from social marketing methods, and they are gaining traction with tools like customer intelligence, email, word-of-mouth campaigns and viral video-all…
Tags: customer intelligence, eword-of-mouth marketing, marketing, Scott Klososky, viral video
02.07.2013
How To Avoid Communication Barriers
Successful salespeople learn to recognize and overcome barriers to communication. There are two types of such barriers: those arising from the environment and those stemming from the hearer’s resistance. Environmental Barriers Those arising from the environment include: – Distractions – Disturbances – Diversions – Discomfort If you’ve ever tried to talk with a friend at…
Tags: communication barriers, Dr. Nido Qubein, sales calls, sales success, Success
01.31.2013
Time to Renovate Your Customer Focused Culture
Creating a customer-focused culture requires strategy and constant review. January is a time for resolutions, goal setting and organizing. Take the time to apply these same disciplines to your customer focus. I suggest going as far as renovation and retrofitting. I encourage you to look at two areas, processes and people, to strengthen your customer…
Tags: Culture, customer focus, customer relationships, customers customer-focused culture
01.22.2013
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