Tech Test 02
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Build Customer Loyalty with Transparency
I am still amazed at how a customer has to complain before they qualify for the “better deal”. For example, I have been a customer with the natural gas utility company for over 25 years. Our payment history shows timely payment for those years. After receiving our last bill, I called to question the 100%…
Tags: customer focus, customer loyalty trends, customer relationships, loyalty
04.25.2012
Speakers – Leverage Your Book & Platform: Part 2
The following is a guest blog article by Peter Winick. Peter is an entrepreneurial-minded leader who leverages the power of internal and external relationships to accelerate growth within emerging and high-potential companies and individuals that have powerful intellectual property. In part 1, I mentioned most books published today don’t make money at all. But…
Tags: author, coaching, speaking
04.17.2012
Why Positivity Gets a Bad Name
After giving a lecture at a large tech company, I got into a cab bound for the airport along with one of the attendees. As I searched for my seatbelt in the bottomless crevice of the back seat, I noticed that my fellow passenger was not wearing his seatbelt. I said something clever like “Afraid…
Tags: positive psychology, positivity, rational optimism, Shawn Achor
04.10.2012
Grow Your Franchise: An Unconventional Approach
When I was challenged by my good friend Dave to prove that the questions I pose for audiences in my speeches work, I never had any idea where it would lead me, but that’s exactly the point. We often think we’re paid for knowing the right answers. However, I believe that knowing the right questions to…
Tags: business speaker, Desi Williamson, Dickey's BBQ, franchise, grow your business
04.04.2012
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