Tech Test 02
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Are You Paying Attention to What Works?
Recently, I spent several hours with Simon Sinek (www.sinekpartners.com) from New York, who is a marketing strategist and very creative. He has created the “Golden Circle” approach to understanding your business and focusing on what your strengths and course of action should be. He is very down to earth and right to the point. He wanted…
Tags: marketing strategy
04.18.2011
How to make social tech relevant to your business
Social media/networking and the collection of tools they have spawned have moved solidly into the strategy toolbox for organizations. If you want to be the Zen master of social tools, then first understand the need to implement elements of social that will both drive revenues, and cut back office costs. Too many people think of…
Tags: Scott Klososky
04.11.2011
7 Simple Ways to Create Loyal Customers
OK, here it comes, I am about to tell you something you know already — Little stuff delivered well by your service team can create loyal customers. Whew, there I said it. Why? Because recent experiences reminded me of the power of “the simple.”My daughter and I were shopping at Nordstrom for a pair of…
04.04.2011
10 Crucial Factors in Positioning Yourself for Success
Power positioning is presenting yourself to the right person, at the right time and place, in the right way, with the right message. If you can do that all day long, every day, you will be an incredibly successful professional. This applies to most every profession. We’re always trying to sell something whether it’s a…
Tags: Success
03.28.2011
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