Your DNA is 99.9% the same as everyone else’s.
The teeny, tiny .1% that’s different is your distinct value. It describes the best of how the world sees you, and how you are most likely to rise above and stand out.
It’s your own little zone of genius.
In my recent interview for School of Greatness with Lewis Howes, I talked about how people are more powerful, valuable, and fulfilled when they can describe their little zone of genius. The great news is, you already have this specialty hardwired into your personality.
Your most valuable .1%
As much as we like to think that we are all entirely 100% special and unique, we’re not. We’re 99.9% average. And yet, hidden within a vast expanse of genetic monotony, small details have the ability to make us dramatically different.
Your .1% difference reveals how you will be most likely to build a prosperous and fulfilling career.
Instead of trying to “fix” yourself, you can achieve more by just feeding that tiny but extraordinary streak. Don’t change who you are, become more of who you are.
If you’re feeling frustrated by trying to be all things to all people, this is a relief. You can stop trying to be that. Instead of making major changes, you can tweak the parts of your communication that will give you maximum leverage. Find one or two details that distinguish you from other people, and then clearly communicate those details, over and over.
The more that you can identify your .1% difference—your little zone of genius—and apply it in the right places, the more valuable you become.
TELL US IN THE COMMENTS: What is YOUR little zone of genius? Can you describe it using just 2 or 3 words?
Sally Hogshead is an international Hall of Fame Speaker and New York Times best-selling author of HOW THE WORLD SEES YOU , a complete guide on how to defeat the threat of competition and add value to every communication. She is also the author of FASCINATE: “Your 7 Triggers to Persuasion and Captivation. Sally’s books are founded on a scientifically-based system of influence, based on the brain’s hardwired patterns, and she has taught over 200,000 people how to use their natural strengths to become more persuasive.
